How to use Google Analytics

Google Analytics is the process of google provides the free resources. This service offered by Google, which helps to track and report the website traffic. In November 2015 google launched the service. It is a marketing platform. Google analytics is helps to track the all details of visit like number of time visited, visit location, how many time spent in the website, etc.... Tracking code is used to collect visitor data and send it in to google database. The tracking code is a JavaScript file.

Different types of traffic sources

Direct traffic

Some of the peoples directly enter the URL address of the websites.

Organic traffic

People visited the website as a result of search in search engine like Google, Yahoo, Bing, etc...

Social Media traffic

Traffic from social media websites like Facebook, Twitter, LinkedIn, etc...

Referal traffic

Visits we gets the reference link from other websites.

Ad traffic

The traffic through the advertisement.

STEPS

1.  Login to Google account.
2. Go to www.google.com/analytics.
3. Now click on sign in  option.
4. Then select the Analytics.
   
5. Click the sign up button, and we have to fill the details of our websites.
   
6. Select the appropriate industry in industry category option.
7. Reporting time zone is the main option and be carefully filling the option. It should be based on the time of country.
8. Then click get Tracking ID button. Now we get the terms of service agreement of analytics. Then click on I ACCEPT.
   
9. Now go to blogger, select settings and select other option, and tracking id paste on the analytic web property ID text field. Then click save settings.
   
10. Then go to google analytics and copy the tracking code.
    
11. Now go to blogger and select the theme and select the theme, then select edit HTML option and paste the tracking code in the head portion.
    
12. Then click the save theme button, and the process is completed.  

Google Search Console

Google search console previously known as Google Webmaster Tool(GWT). It is a web service by Google , and allows to check the status and optimize the visibility of their websites or webpages. May 20,2015 google introduce the google webmaster tool as google search console, then google introduce a new version of the search console in January 2018. Webmaster optimize their websites and helps to check the errors.

Verification Steps

1. Create a blog
2. To open the create blog in view blog, and copy the url (https://www.blogname.blogspot.in)
3. Login into your Google search console account, ie , https://www.google.com/webmasters/tools.
   
4. Click on the ADD PROPERTY button.
   
5. Then go back to blogger dash board. And select the "edit theme" button helps to edit the HTML in your template.
   
6. Now click  "save theme" button to save.
7. Go back to search console and click "verify" button.
   
8. Now a massage appears in the window saying congratulations with green tick and successfully verified the ownership of your blog. ie , https://blogname.blogspot.com.

On Page SEO Techniques

On page optimization, it refers to the all measures that taken directly within the website or webpage to improving the ranking in the search results. On Page optimization otherwise known as On Site Optimization. Off Page Optimization refers to all the measures that can be taken outside of the website. And it is mainly focused on the improvement the quality of the website. On Page SEO and Off Page SEO includes content optimization , adding images and links. and we must adding the relevant content, title and meta description. Snippet is the major term in On Page optimization. Snippet is a shortly briefing information about our website. It consist of URL, title and meta description. In the snippet portion we must adding the focusing keyword, and it must be attractive and impressing title.

Different types of methods used in SEO On Page Optimization.

On Page Optimization Methods

• Title Optimization
• Meta description Optimization
• Content Optimization
• Keyword Optimization
• Anchor Text Optimization
• Image Optimization

Title Optimization

Title must be set unique. Do not use full capital letters and small letters in the title name. Title name should only contains 55-60 characters. The Google pixel width is 512 pixel. And the google text visibility is only 70 characters. The title name not exceeds the limit. The title must be relevant and unique. Atleast one time we must adding a focusing keyword in the title. The situation where the multiple pages are targeting the same keyword is known as Keyword Cannibalism, and it is the competition between two pages for the same keywords. CTR stands for Click Through Rate, and it is the measurement of how many times an Impression in a search result through a click.

Meta description Optimization

Meta description is a brief description about the webpage. In the case of a webpage, the meta description limit is 155-160 characters. And the post or blog the character limit is around 155 characters.1024 pixel is  the meta description pixel width. And meta description must be unique. In meta description one or two times focusing keyword use.

Body Portion Optimization

h1 tag is the most important portion in body part. h1 tag is the biggest text in the website. In h1 tag must using the focusing keyword. For h1 tag can only use 7-8 words. It identifies our page and it should be relevant to the content. Then we goes to h2 tag comparing with h1 tag, h2 is smaller than h1. Only after looking h1 and h2 then we checks the h3 tag. h1 tag must be unique, impressing, attractive without any grammatic errors and spelling corrections.

Sandbox: It is an temperory data storage area.

Anchor Text Optimization

Anchor text is the visible part in the content. Anchor text act as a fuel in crawling the contents of our publishing page.

Keyword Optimization

Keyword density: The percentage of times a phrase or keyword seen on a webpage or website compared to the total number of words on the webpage.

Focusing keyword seen in the first or second position in the content is useful for users to clarifies the publishing page. Keywords must stop in full stop(.) and comma(,) in a sentences. And keyword is using in the beginning of a paragraph or a sentence is perfect for the page. Block Quotes is mainly used to writing on quotes in the content.

Image Optimization

Images are used in the content is a great idea to impress and attracting the users. We can use proper images to improving our websites. Our uploaded images have a title, that title same as your page title. Alt name, File name and the content, these are the three main section in image optimization.

History And Evolution Of SEO

Search Engine Optimization(SEO)is the process of improves the search engine ranking, and increasing the visibility of a website or a webpage to users.

History Of SEO

Search Engine Optimization, is the first website published in 1991 and it officially originated around in 1997.In 1998 Google launched the project by two graduate students at Stanford University, Sergey Brine and Larry Page. The role of webmasters, who has the all responsible for maintaining one or more websites.

Crawling is the process by which search engines crawler/spiders/bots scan a website and collect the scanned data and details about each pages like titles, images, keywords, etc.. Caching is the process of saving the cache data into the google database. Now, Indexing is the process to adding the webpages or websites.

Types Of SEO

• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

White Hat SEO

White Hat Search engine optimization is refers to improve the search engine ranking of a websites. And white hat SEO technique includes creating unique, quality content and providing links to other content on the website. White hat is steady and gradual but lasting growth in ranking.

Black Hat SEO

Black Hat SEO is a practise against search engine guidelines, used to get a site ranking higher in search results. Some black hat SEO techniques includes: link spam, keyword stuffing, hidden links and hidden text. Black hat is quick, unpredictable and less lasting growth in ranking.

Grey Hat SEO

Grey Hat SEO is an SEO practise that's riskier than white hat SEO, but one that may or may not result in your site being banned from search engines and their affiliated sites.


Bounce Rate: It is a negative threat and must affecting the website or webpage ranking in search results. It is refers to the percentage of visitors that leaves your website or webpage after viewing only one page any our site.

Important Google Updates

1. PANDA UPDATE
   

Launched date: February 24,2011

Google Panda 1.0 update against the content spamming includes thin content, duplicate contents, content spinning, low quality contents and plagiarism. And one of the major update in panda is Panda Version 4.0. It is introduced in 2014,may 19.


      2.  PENQUIN UPDATE

Launched date: April 24,2012
The Google Penquin update, which was against the link spamming such as link farming, paid links, wiki spamming, link exchange, low quality links and guest blogging.


     3.  PIGEON UPDATE

Launched date: July 24,2014
Google pigeon update related to the local SEO, and it affects those searches in which the user's location plays an important part.


     4.  HUMMING BIRD UPDATE

Launched date: August 22, 2013
Humming Bird update started the era of semantic searching. it helps google better interpret search queries. And the search results gives the detailed information on the search query.


    5.  RANK BRAIN UPDATE



Launched date: October 26, 2015
Rank Brain update is the upgradation of  google Humming Bird algorithm. it is an artificial intelligence system. It helps google processed like a intelligent person and gives the results for users based on the features like education, background of the particular person.


   6. MOBILEGEDDON UPDATE



Launched date: April 21, 2015
Mobilegeddon update is a mobile friendly update. It boosting up the ranking of mobile friendly pages on the search results. The page is avoid the unplayable contents and horizontal scrolling.


  7.  PIRATE UPDATE

Launched date: August 2012
Pirate update designed to prevent the website with copyright. And the violation report filed through DMCA system. DMCA stands for US Digital Millennium Copy Right Act.




  8. MEDIC UPDATE




Launched date: August 1,2018
Medic update affected the ranking for health, fitness and medical websites.